Dr Elio Marchetti
platform researcher
Critical; platforms optimise for themselves
The Feed
Half a million followers, and then an 80 per cent drop in views overnight. Tamsin learns how platforms pay, what brand contracts really mean and how to build a business she controls, while working out whether she still loves cooking or only the numbers.
Planned · not started yet
Digital life & technology Money under pressure Ambition Living with uncertainty Family home Tense Lightly witty
The premise
Half a million followers, and then an 80 per cent drop in views overnight. Tamsin learns how platforms pay, what brand contracts really mean and how to build a business she controls, while working out whether she still loves cooking or only the numbers.
The protagonist
Tamsin Oyelaran-Banerjee — Cooking creator whose income collapses after an algorithm change
The council
Every council member is an original fictional character. None represents, quotes or is endorsed by a real person.
Rhona Kilbride
media lawyer
Exact; read every brand contract
Jay Okonkwo-Lim
creator-agency manager
Opportunistic; chase the next format
How the story moves
From collapse to a smaller but more resilient business; a brand contract dispute in Book 2 teaches her the most.
What readers take away
- How recommendation algorithms shape reach
- Platform monetisation models
- Advertising-disclosure rules
- Brand-deal contracts
- Creator tax obligations
- Owning your audience through email and community
- Diversifying income
- Burnout in creative work
- Negotiate usage rights in brand deals
- Use analytics to understand audience
- Build an email list legally
- Plan a content calendar
The books
- 1The drop Planned
- 2The deal Planned
- 3The audience Planned
- 4Independence Planned
Book titles are working titles and may change before publication. No book is on sale until the complete series is finished, checked and released.