Martin Kessler
environmental lawyer
Exact; claims must be substantiated
Green Claims
The evidence is thin and the launch deadline is Friday. Chloe learns green-claims law and the science of offsets, and must decide whether to sign off a claim she suspects is misleading.
Planned · not started yet
Environment & sustainability Ethics & integrity Hard choices Workplace Tense Reflective
The premise
The evidence is thin and the launch deadline is Friday. Chloe learns green-claims law and the science of offsets, and must decide whether to sign off a claim she suspects is misleading.
The protagonist
Chloe Adebayo-Stern — Marketing manager asked to call a product “carbon neutral”
The council
Every council member is an original fictional character. None represents, quotes or is endorsed by a real person.
Dr Anouk Visser
sustainability auditor
Rigorous; offsets are not reductions
Janet Pryor
advertising-standards officer
Firm; regulators act on misleading ads
How the story moves
A campaign under scrutiny from first draft to regulator ruling; a complaint tests her decision, and her career recovers on more honest ground.
What readers take away
- The Green Claims Code
- Offsets versus reductions
- Life-cycle assessment
- Regulator enforcement and penalties
- Substantiating a claim
- Honest sustainability communication
- Supply-chain data
- Responding to complaints
- Use recognised certification schemes
- Write a substantiation file
- Calculate scope 1, 2 and 3 emissions basics
- Train teams on claims
The books
- 1The claim Planned
- 2The audit Planned
- 3The complaint Planned
- 4The ruling Planned
Book titles are working titles and may change before publication. No book is on sale until the complete series is finished, checked and released.