Georg Hallström
trade adviser
Methodical; plan the whole route
First Export
A London retailer wants a container in eight weeks. Customs, labelling and currency all arrive at once, and her grandfather’s grove suddenly depends on paperwork as much as on olives.
Planned · not started yet
Business & entrepreneurship Ambition Living with uncertainty Small town Across borders Hopeful Lightly witty
The premise
A London retailer wants a container in eight weeks. Customs, labelling and currency all arrive at once, and her grandfather’s grove suddenly depends on paperwork as much as on olives.
The protagonist
Elena Marchetti-Owusu — Puglian olive-oil producer with her first UK order
The council
Every council member is an original fictional character. None represents, quotes or is endorsed by a real person.
Abena Fraser
logistics manager
Realist; delays are normal
Lucien Moreau-Kade
customs broker
Exact; paperwork errors cost more than tariffs
How the story moves
From order to shipment to payment; each step teaches the next, and the second order tests what she has learned.
What readers take away
- Landed cost
- Incoterms
- Customs declarations
- Food labelling for export
- Currency risk
- Logistics and lead times
- Getting paid safely
- Building a second export market
- Choose a freight forwarder
- Use letters of credit and payment terms
- Understand rules of origin
- Insure goods in transit
The books
- 1The order Planned
- 2The paperwork Planned
- 3The shipment Planned
- 4Payment Planned
Book titles are working titles and may change before publication. No book is on sale until the complete series is finished, checked and released.