Hattie Crane
sales trainer
Persuasive; selling is helping
Customers Wanted
The van lease renews in a year. Kev and his partner have reviews, skill and no idea how to find customers.
Planned · not started yet
Business & entrepreneurship Ambition Money under pressure Small town Workplace Lightly witty Hopeful
The premise
The van lease renews in a year. Kev and his partner have reviews, skill and no idea how to find customers. They learn sales and marketing without becoming the kind of people they dislike, and discover which customers they actually want.
The protagonist
Kev Draycott — Co-owner of a two-person heating-repair firm with great work and no pipeline
The council
Every council member is an original fictional character. None represents, quotes or is endorsed by a real person.
Jay Selvaraj
digital marketer
Data-first; measure every pound
Dr Kwesi Asamoah
small-business economist
Sceptical; most marketing is wasted
How the story moves
A year to the lease renewal; a bad quarter tests the partnership before the pipeline fills.
What readers take away
- Customer segments and positioning
- Pricing and quoting
- Sales conversations
- Referral systems
- Local search and reviews
- Paid advertising basics
- Measuring marketing return
- Customer lifetime value
- Write a value proposition
- Use a simple CRM
- Run a referral incentive legally
- Calculate cost per lead and conversion rates
The books
- 1No calls Planned
- 2The quote Planned
- 3Reviews Planned
- 4The ad spend Planned
- 5Renewal Planned
Book titles are working titles and may change before publication. No book is on sale until the complete series is finished, checked and released.